Lucy, a friend of ours who owns Felt, an online craft store, turned 30 recently. I wanted to make something for her birthday, so I decided to stitch the Felt logo.
The original logo was very small, so I needed to clean up the pattern a lot, and completely redesign the abstracted flower shapes. Below is the result.
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This was such a cool present!! So very appropriate a medium to render the Felt logo, and it looked very much at home framed on the Felt display at the Victorian Fete in Oamaru last weekend. Rest assured this will be travelling to craft events around the country! Thank you